Worldwide Digital Camera Market to Exceed 138 Million Units

Despite adverse economic conditions, a new report by Global Industry Analysts, Inc. predicts the digital camera market will exceed 138 million units by 2015. Growth across emerging regional markets and increased demand for DSLR cameras helped sales recover in late 2009 and early 2010 even though revenues are still down.

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Expensive cameras are high-margin cameras for manufacturers, and consumers are reluctant or unable to spend money in the segment. Compact digital cameras with new features such as touch-screens and HD video recording are becoming more appealing to consumers. This means that camera makers offering low-cost devices are in a good position for growth.

When it comes to the DSLR segment, the pace of growth slowed down in the US and Japanese markets. In contrast, China, Eastern Europe and India are experiencing increased DSLR sales thanks to lack of market saturation, dropping prices and high demand. The report states that when it comes to opportunities for digital camera manufacturers, China, India and Russia are the countries to find the most action.

When it comes to who's selling digital cameras, Japanese companies lead the pack. The top companies in global market share should come as no surprise: Canon, Nikon, Sony and Kodak. The report also includes profiles of digital camera giants Casio, Fujifilm, Hewlett-Packard, Leica, Olympus, Panasonic, Ricoh, Sakar, Samsung, Sanyo, Seiko Epson, Sigma and Toshiba.

The report, titled "Digital Cameras: A Global Strategic Business Report" provides a strategic review of the industry, market trends, profiles of key players, and recent product launches in the digital camera arena. See the Global Digital Camera Market press release for more information on the report.

Tag: DSLR sales, market analysis, News