Despite adverse economic conditions, a new report by Global Industry Analysts, Inc. predicts the digital camera market will exceed 138 million units by 2015. Growth across emerging regional markets and increased demand for DSLR cameras helped sales recover in late 2009 and early 2010 even though revenues are still down.
Expensive cameras are high-margin cameras for manufacturers, and consumers are reluctant or unable to spend money in the segment. Compact digital cameras with new features such as touch-screens and HD video recording are becoming more appealing to consumers. This means that camera makers offering low-cost devices are in a good position for growth.